Canvas Lab Content Creation

Client
Canvas Lab, a Mexican company that specializes in selling high-quality art prints of famous works throughout art history, sought to establish itself as a leading brand in the Latin American art community.

The Project
The goal was to produce organic content for social media and the company’s blog, designed to increase brand recognition and engage a community of art enthusiasts. The project involved developing diverse content pillars including art videos, interior decor tutorials, art history trivia, and behind-the-scenes videos of the company. This content was distributed across platforms like YouTube, Instagram, Facebook, and TikTok, while the blog featured articles on interior decor and art history curiosities. Over a span of 5 years, the brand consistently posted daily, producing more than 200 videos, with the aim of building brand authority and fostering community engagement.

My Role
As the lead creative, I took charge of art direction, script writing, research, graphic design, and copywriting, and sometimes performed on camera for the videos. I managed all social media platforms, ensuring daily content was dynamic, engaging, and educational, while also writing blog articles that aligned with the brand's voice and mission.

The Result
Through these efforts, Canvas Lab transformed from a relatively unknown brand to a Latin American art community authority. The brand’s social media presence grew substantially, with 322k Instagram followers, 25k YouTube subscribers, and increased engagement across platforms. The diverse content strategy and consistent posting schedule positioned Canvas Lab as a trusted and recognizable name for art enthusiasts.