Claudia Garza

The Client:
Claudia Garza, a psychotherapist in Mexico who specializes in anxiety treatment, operates a small practice. She wanted to expand her business and create a welcoming, trustworthy, and comforting brand. Without a website or consistent brand identity, she needed professional assistance to make her practice more recognizable and cohesive.

The Potential:
While Claudia had built a solid reputation, her lack of a cohesive brand and digital presence kept her from growing her client base. She envisioned an image that would resonate with a broad audience and enable her to connect with clients beyond her local area. She also wanted to modernize her practice by offering online therapy sessions, giving her clients more flexibility.

The Approach:
Inspired by the timeless charm of mid-century modern design, I developed a holistic branding and web design strategy. The mid-century aesthetic, known for its ability to evoke nostalgia and connect across generations, provided the perfect foundation for Claudia’s approachable and empathetic practice. The branding was tailored to reflect warmth and reliability, using a calming color scheme and design elements that were both inviting and professional. The website was built to facilitate easy appointment booking and offer virtual therapy sessions.

The Results:
The final product was a cohesive and visually distinct brand identity that resonated with Claudia’s target audience, projecting a sense of comfort and trust. With the new website, Claudia's clients can now easily book appointments online and access therapy sessions from anywhere, giving her the flexibility to reach clients beyond geographical boundaries. Her practice is now better positioned for growth, with a unified brand that reflects her values and professional expertise.