Lola & Honey

Branding/ Website Design/ Social Media Styling
Lola & Honey is a boutique home & beauty handcraft company founded by best friends Lola Fisher, an aromatherapist, and Honey Levy, a chef in Boulder, CO. The idea for the collaboration came from a desire to create a shop where customers could not only purchase L & H’s signature collection but also commission personalized scents and learn the art of aromatherapy for themselves.

The challenge:
Lola & Honey was needing a branding project to reflect the aesthetic and the company values. The plan was to bring fresh ideas to make unique aesthetic choices for the product packaging, logo, website design, etc. that would attract the right audience: female millennials.

The approach:
The colors chosen for this project were muted, pastels to represent the organic feel as well as the femininity of the brand itself. The Bohemian theme was carried throughout the project, and the circular shapes helped distinguish the brand in a digital, geometrical context. The brand was designed thinking of female millennials who appreciate the beauty of packaging, brand aesthetic, and organic, sustainable products. Each of the 5 product lines of the company was represented by a different color and a unique name that featured an archetype of women with a lot of character.

The result:
Lola & Honey’s identity resulted in an authentic personality that was attractive to the desired customer. The new image conveys the right balance between a luxurious, yet sustainable product.